Pay-per-click (PPC) advertising is a form of online advertising that allows businesses to generate traffic to their websites by paying for each click on an advertisement. It is an effective way for companies to reach potential customers quickly and cost-effectively. With PPC advertising, businesses can create targeted campaigns that are tailored to their target audience and budget. Through PPC campaigns, businesses can drive paid traffic to their website, increase brand visibility, and generate leads. By leveraging the power of PPC advertising, businesses can maximize their return on investment and gain a competitive edge in the online marketplace.